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Wednesday, 16 July 2014

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Amazon Reportedly Testing E-Book Subscription Option

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Jeff Bezos, CEO and founder of Amazon, at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite personal devices, in Santa Monica, Calif., Thursday, Sept. 6, 2012.
Image: Reed Saxon/Associated Press
It was really only a matter of time.
Amazon briefly put up and then removed a page on its website for an unlimited e-book and audiobook subscription service called Kindle Unlimited, as first reported by Gigaom.
A signup page for the service was spotted by multiple users on Twitter on Wednesday. According to a cache of that page (see below), Amazon plans to offer users unlimited access to 600,000 digital books for $9.99 a month.
Reps for Amazon did not immediately respond to our request for comment.
The e-book subscription space took off in late 2013 when startups Oyster and Scribd launched unlimited Netflix-style subscription services for e-books. Both Oyster and Scribd reached partnerships with a number of publishers, including two of the big five publishing houses.
Amazon's pricing is comparable to Oyster and Scribd, which charge $9.95 a month and $8.99 a month, respectively. Of course, Amazon has the advantage of a much larger existing customer base.
We've reached out to Oyster and Scribd for comment on the rumor and will update this post when we hear back.

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