Yesterday,
tech and culture website The Verge revived This Is My Next, a brand
that the core team had used to transition away from their places at
Engadget into their new home at Vox Media. It’s not a new site, but
instead a new vertical or type of post that tries to give a concise,
authoritative answer to people wondering what gadget to buy.The move is the latest in a trend: Using high-level editorial commentary to contextualize the vast array of information available on the web into digestible, actionable atomic units. At its heart, it’s a buying guide, but in the aggregate, it’s an explainer.
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