Amazon launches Prime streaming music service

Amazon entered the streaming music business with the newest addition to its Prime services

Amazon (AMZN, Tech30) Prime members, your dollar just got stretched.

On Thursday, Amazon added a music streaming service to its list of benefits for Prime subscribers. Prime Music features more than one million songs, with unlimited, ad-free listening at no extra cost to members.

Amazon enters the fray with a crowd of already established competitors like Spotify, Rdio, Pandora (P), Google (GOOG) Play Music All Access, Apple (AAPL, Tech30) iTunes Radio and Beats, SoundCloud -- the list goes on. Pandora has 76 million listeners, but rival Spotify has the largest number of paid subscribers, clocking in at 10 million. (Amazon does not reveal its customer numbers, but it has said it has "tens of millions" of Prime subscribers).
Like Spotify subscribers, Prime Music users can import songs from their pre-existing music libraries, create their own playlists and tune in to one of the pre-curated playlists. Listeners will get personalized music recommendations based on previous music plays and the songs can be downloaded for offline playback on their mobile devices.

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